CRY — Child Rights and You
One of the world's largest and path-breaking not for profits, working on child rights, education, and protection since 1979. One of India's most established child welfare organizations.
Compounding One Meaningful Promise Across Specific Small Actions.
We don't believe pledges.
We believe in systems.
So, we built our own. This time, for giving.
COMPASS is a giving framework built into the operations of Prequate. Not a campaign. Not a statutory requirement. Not a wash-off. Its being able to bake the habit of giving into every fabric of our being.
Fixed contributions tied to fixed triggers at work, metered monthly, verified by an external party, published here.
The rates are set once a year. The system gives each month. No decisions.
THE TRIGGERS WE HAVE FIXED
THE TRIGGERS WE HAVE FIXED
The fifth element is the one thing no one else in our space offers. For every client who opts in, Prequate spends an additional 10% of the project estimate - free of charge - to build them their own COMPASS giving framework.
We design the trigger table, size the rates to their operating volume, introduce our partners with a countable outcome per rupee, and set up the monthly reporting architecture. The client pays nothing. The 10% comes fully from us.
The intent is to break the organisational inertia that prevents firms from building giving into how they work. Most organizations have the intention. None have the system. We give them one - because we already built it for ourselves.
At project kickoff, the client is offered an opt-in. No pressure, no obligation.
If they opt in, we deliver a complete COMPASS framework alongside the main engagement.
We can also connect them to a Chief Accountability Officer to govern it, if they want one.
We never publicize client participation or them wanting not to use our assistance.
The framework belongs entirely to the client. We are only an enabler and not the executor.
THE TRIGGERS WE HAVE FIXED
14 children fed for a full academic year.
17 children fed for a full academic year.
Auto-pulled from email and CRM. CAO-verified before publishing.
THE TRIGGERS WE HAVE FIXED
Giving that requires a decision to be made each time is always competing with every other priority in that moment. The commitment device, formalized by economist Thomas Schelling and extended by decades of behavioral research, works by removing the future decision. The commitment is made once. The giving happens because the system makes it happen - not dependent on someone remembering to care.
That is the only kind of giving that compounds.
THE TRIGGERS WE HAVE FIXED
One named person outside the firm verifies the monthly count, approves the transfer to the vetted charity, and signs off before it goes live. That person is the Chief Accountability Officer. Nothing publishes without CAO approval.
The role is annual. A new CAO is named each April.

CA, Masters in Counselling and Family Therapy, Certified CBT Practitioner. Ex-KPMG & EY. A POSH Practitioner and Trainer, and an active contributor to InHerInterest (an initiative by Zerodha Varsity), where her work focuses on financial empowerment, workplace equity, and women's economic participation.
THE TRIGGERS WE HAVE FIXED
One of the world's largest and path-breaking not for profits, working on child rights, education, and protection since 1979. One of India's most established child welfare organizations.
The world's largest NGO-run school meals programme. 2.34 million children across 16 Indian states receive a school meal every day. Rs 1,100 feeds one child for a full academic year.
We can share the open framework we used to build it on. Write to us and we will send it across.